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We all know how diverse the constitution industry is. We have service providers, contractors, suppliers, architects, owners, government entities, engineers, carpenters, electricians, even food trucks, catering and serving construction projects around the world.
Yet there is one thing that, regardless of our place in this industry, we all have to deal with… And that is the proposal. We either need to be writing proposals to get contracts, or evaluate proposals to award contracts.
According to my guest today, there are ways we can leverage the proposal writing process to help increase our chances to be Awarded contracts. Listen to my conversation with Matt Handal by pressing the “play” button on top of this post.
Matt Handal was a marketer submitting boilerplate proposals and materials that were indistinguishable from his competitors’.
Matt had no idea how to convince new clients to buy his firm’s services. And worst of all, nobody would listen to him. One day, he stumbled upon some academic research on how people really make decisions. Since then, he’s helped his firm win large contracts, convinced government clients to give his firm sole source contracts, written one of the most popular books about proposal writing, and people even fly him across the country to teach them how to apply Mind Marketing to their business.