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In today’s episode of the Construction Industry Podcast we will talk about a topic that is really exciting to me – branding for the construction industry.
You probably have been hearing the word “brand” more often now than in the past. With the advent of the internet and social media, businesses and people can’t help but leave an electronic trail, or as I call it, an “e-trail” every time we interact with other businesses and people. Also, the experience that people have when interacting with us or with our businesses is more easily shared today with other potential customers and clients.
That is why branding is such a hot topic right now. It can literally make or break a business, or when it comes to personal branding, it can really propel an individual to getting his or her dream job.
Jean-François from Domicile Experts working hard on his personal brand.
My guest today is Jean-François Major, a partner at Domicile Experts, where he has been working as a strategist and copywriter for over 8 years.
Listen to today’s episode by subscribing to us on iTunes or by clicking the orange “play” button on top of this article.
In today’s show we talked about the following topics:
- What’s the difference between a brand and a logo?
- When we hear about “branding”, we often think of multi-million dollar companies like Coca-Cola and Nike. How does it apply to smaller businesses?
- How important is branding for construction businesses?
- When should a company start thinking about working on its brand? How should they go about it?
- If you have multiple products, or are speaking to very different audiences, should you have separate brands for each?
- Should a company hire an outside designer, or is this something that can be done internally?
- What do most construction businesses get wrong when it comes to branding?
Domicile Experts provides marketing insight and communication tools to help the home building and improvement industry connect with customers through the most profitable channels. The agency’s head office is in Montreal, with locations in Toronto and Seattle.
Jean-François guides new projects by writing marketing plans, hosting marketing workshops and supporting graphic design through moving copy. He has written multiple articles on the topics of branding and construction marketing for B&C Canada and Construction Today magazines. He also acts as the agency’s voice on Twitter and manages the agency blog.
Episode Links
- Domicile Experts Website
- Article on B&C Canada Magazine: Why Should Construction Companies Care About Branding?
- Inside Apple’s Secret Packaging Room
- Domicile Experts on Twitter
Jean spoke with me from his office in Montreal. Enjoy!
Listen to today’s episode by subscribing to us on iTunes or by clicking the orange “play” button on top of this article.